Invitation to a 5-Day Certificate In Media, Brand Management And Public Relations

COURSE OVERVIEW

This course is designed to equip participants with essential skills and knowledge to create, manage, and communicate brand identities, engage with the media, and develop effective public relations strategies. The course covers brand development, media campaign design, crisis communication, and brand positioning across both traditional and digital platforms. Participants will learn industry best practices to enhance organizational reputation and reach, preparing them to excel in media and public relations roles.

The details of the program are as follows:

Date: 24th – 28th February, 2025
Venue: Ghana Communication Technology University, Tesano-Accra
Time: 9:00am -3:00pm

Fee: Affordable (fees includes tuition, course materials, feeding and certificate)

LEARNING OUTCOMES

At the end of this course, participants will be expected to:

• Gain a comprehensive understanding of the core principles that drive successful media, brand management, and public relations efforts.
• Create, manage, and communicate impactful brand identities that resonate across various platforms.
• Plan and execute media campaigns that significantly enhance brand visibility and engage target audiences effectively.
• Develop and execute PR strategies that enhance reputation, build trust, and strengthen stakeholder relationships.
• Respond to crises with confidence, protecting and enhancing the brand’s image through effective communication strategies.

COURSE CONTENTS

• Benefits of Media Relations
• Pitching Stories Successfully
• Identifying the Importance of Stories
• Press Conferences and Interviews
• Techniques for Digital and social media
• Brand Management
• Issues and Crisis: PR to Manage Impact on the Brand

WHO SHOULD ATTEND

Corporate and government spokespersons, Public Relations and Media Relations Managers, Marketing and Communications Managers, Owners and directors of PR consultancies, CEOs, Directors, and Staff who undertake media interviews, Directors of Public Relations, Senior Public Relations Managers, Brand Directors and Brand Managers, Company Directors and Senior Managers.

Contact details: 0202698359 / 0501341945; Email cpd@gctu.edu.gh / vagbugblah@gctu.edu.gh